OUR SERVICES
AT FIAT, we offer end-to-end research and analytics solutions — from uncovering deep market insights to optimizing growth after launch. Each service is designed to empower confident, human-centered
business decisions at every stage.
DISCOVERY
STRATEGY
DEVELOPMENT
CREATIVE
DEVELOPMENT
GROWTH
OPTIMIZATION
LAUNCH
EXECUTION
DISCOVERY/
UNDERSTANDING THE
MARKET
Our first service area is all about understanding the market - We look at consumers, their behaviors, their needs, and the category landscape.
Usage & Attitude (U&A) Studies
Market Segmentation
Consumer Profiling
Shopper & Path-to-Purchase Studies
Category Landscape Reviews
Brand Equity Tracking
STRATEGY
DEVELOPMENT
This set of services focuses on shaping and validating ideas to ensure everything is ready before going to market.
Concept Testing
Positioning Research
Idea Screening
Brand Architecture Studies
Insight Mining Workshops
PRE-LAUNCH/
CREATIVE
DEVELOPMENT
This set of services focuses on shaping and validating ideas to ensure everything is ready before going to market.
Ad/Storyboard Pre-testing
(Quantitative & Qualitative)Message Testing
Pricing Research (e.g., PSM, Conjoint)
Product/Prototype Testing
Name Testing
LAUNCH EXECUTION
Our next service areas focus on launch execution and post-launch optimization. These services help ensure that brands not only launch well, but continue to grow and improve over time.
In-market Monitoring
Mystery Shopper Audits
Brand Health Checks
Launch Tracking Studies
Customer Satisfaction (CSA T)
StudiesAdvertising/Media Effectiveness
POST-LAUNCH /
GROWTH
OPTIMIZATION
Our next service areas focus on launch execution and post-launch optimization. These services help ensure that brands not only launch well, but continue to grow and improve over time.
Loyalty and Retention Studies
Customer Experience Mapping
Net Promoter Score (NPS)
Churn Analysis
Post-Launch U&A Updates
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