OUR SERVICES

AT FIAT, we offer end-to-end research and analytics solutions — from uncovering deep market insights to optimizing growth after launch. Each service is designed to empower confident, human-centered
business decisions at every stage.

DISCOVERY

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STRATEGY
DEVELOPMENT

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CREATIVE
DEVELOPMENT

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GROWTH
OPTIMIZATION

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LAUNCH
EXECUTION

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DISCOVERY/
UNDERSTANDING THE
MARKET

  • Usage & Attitude (U&A) Studies

  • Market Segmentation

  • Consumer Profiling

  • Shopper & Path-to-Purchase Studies

  • Category Landscape Reviews

  • Brand Equity Tracking

STRATEGY
DEVELOPMENT

  • Concept Testing

  • Positioning Research

  • Idea Screening

  • Brand Architecture Studies

  • Insight Mining Workshops

PRE-LAUNCH/
CREATIVE
DEVELOPMENT

  • Ad/Storyboard Pre-testing
    (Quantitative & Qualitative)

  • Message Testing

  • Pricing Research (e.g., PSM,
    Conjoint)

  • Product/Prototype Testing

  • Name Testing

LAUNCH EXECUTION

  • In-market Monitoring

  • Mystery Shopper Audits

  • Brand Health Checks

  • Launch Tracking Studies

  • Customer Satisfaction (CSA T)
    Studies

  • Advertising/Media Effectiveness

POST-LAUNCH /
GROWTH
OPTIMIZATION

  • Loyalty and Retention Studies

  • Customer Experience Mapping

  • Net Promoter Score (NPS)

  • Churn Analysis

  • Post-Launch U&A Updates

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