ABOUT US

Deep Insights. Genuine Care. Trusted Decisions.

How FIAT Cares

Deep Insights. Genuine Care. Trusted Decisions.

We Respect the Decision Behind Every Study— We never lose sight of the fact that every engagement supports a real business decision — often involving meaningful investment, risk, and responsibility. This awareness guides us to approach each study with the seriousness, thoughtfulness, and purpose it deserves.

We Ask the Right Questions— Even the Difficult Ones - We take time to clarify, challenge, and refine the problem before the work begins. Rather than accepting briefs at face value, we seek to ensure that the study addresses the true decision at hand and provides answers that are relevant and complete.

We Are Deliberate in Our Work — We approach analysis with care and discipline. We review, reflect, and validate our thinking, allowing the insights to emerge with clarity and sound judgment rather than rushing to conclusions.

We Present What Truly Matters— We focus on the insights that will help our clients think clearly and move forward with confidence. Our role is not simply to report what is interesting, but to communicate what is meaningful and decision-relevant.

We Remain Engaged Partners— We focus on the insights that will help our clients think clearly and move forward with confidence. Our role is not simply to report what is interesting, but to communicate what is meaningful and decision-relevant.

FIAT recognizes that every client we support is an opportunity to create meaningful impact – enabling better experiences for their consumers and contributing to the growth of better communities.

OUR VALUES

Integrity
Do what is right.
We uphold the highest standards of honesty, ethics, accountability, and confidentiality. We honor our commitments, speak truthfully, and earn trust by consistently doing what is right—even when no one is watching.

Genuine Care
Care for people.
We genuinely care for our clients, colleagues, partners, suppliers, and communities. We treat everyone with respect, empathy, kindness, and professionalism, recognizing that meaningful relationships are built on trust and compassion.

Ownership
Think like owners.
We take initiative, accept accountability, and act in the best interest of FIAT. We proactively solve problems, manage resources responsibly, and treat every opportunity and challenge as if the business were our own.

Curiosity
Never stop asking why.
We are naturally curious. We seek to understand people, markets, and businesses more deeply by asking thoughtful questions, challenging assumptions, and embracing continuous learning.

Excellence
Deliver outstanding work.
We pursue excellence in everything we do—from research design and fieldwork to analysis, reporting, and client service. We pay attention to details because quality builds credibility.

Collaboration
Win together.
We believe the best outcomes come from teamwork. We value diverse perspectives, openly share knowledge, support one another, and celebrate collective success over individual achievement.

Innovation
Continuously improve.
We embrace change, welcome new ideas, leverage technology, and continuously improve our people, processes, and solutions to create greater value for our clients.

Our Story and
The People Behind FIAT

• At the heart of FIAT is a team of experienced researchers,
thoughtful listeners, and trusted advisors.

• We bring not only technical expertise—but the judgment,
discipline,
and care that meaningful decisions deserve.

• Because ultimately, it is people—not just processes—that make
insight trusted.

TRONY PATRON

Over 30 years of experience in market and consumer research, complemented by a strong foundation in product management and marketing.

MANAGING DIRECTOR

DIONNETTE BAUTISTA

More than 30 years experience in Marketing Research, Customer Experience and Data Analytics.

RESEARCH DIRECTOR

MARISSA YOUNG

Over 25 years of leadership experience in finance and accounting across multinational corporations and the rural banking sector.

FINANCE & ACCOUNTING HEAD

RACHELYN BERSABE

OPERATIONS HEAD

15 years of expertise in project management, implementation, and quality assurance.

SHERWIN MENDOZA

ASSOCIATE RESEARCH DIRECTOR

14 years experience delivering insights-driven solutions for global and local brands.

LISSA PUNZALAN-ITURALDE

ASSOCIATE RESEARCH DIRECTOR / MODERATOR

13 years of experience across a wide range of research methodologies and industries.

LOUISE NACARIO

Over 7 years experience in managing client accounts and delivering end-to-end local and regional projects.

ASSOCIATE RESEARCH MANAGER / MODERATOR

ELIZA (ELAI) LONGALONG

PARTNER/MODERATOR

Elai is a seasoned research professional with over 20 years of experience.

Started her career in Market Research in 1992, specializes in both qualitative and quantitative methods.

PARTNER/ MODERATOR

DOLORES (DOL) GO